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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions (Q145-Q150):

NEW QUESTION # 145
A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?

A. Add Only
B. Overwrite
C. Add/Update
D. Update Only

Answer: B

Explanation:
Given that the customer's product catalog changes daily with products being added and removed, the import type that should be used is A. Overwrite. This import type will replace the existing data in the data extension with the new data from the CSV file each morning, ensuring that the data extension always reflects the most current product catalog without any outdated entries.
Reference: Salesforce Help - Import Types

NEW QUESTION # 146
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take in order to create Send Classifications?
Choose 2 answers

A. Define a Delivery Profile.
B. Define a Subscriber -specific From Name.
C. Define custom Reply Mail Management.
D. Define a Sender Profile.

Answer: A,D

Explanation:
To differentiate between marketing and transactional emails effectively:
Sender Profile: Define separate sender profiles for marketing and transactional emails. This includes different From Names and possibly different From Email addresses to help recipients distinguish between different types of emails.
Delivery Profile: Set up different delivery profiles for marketing and transactional emails. These can specify different IP addresses, helping to segment and manage sender reputation for different types of email communications.
Reference: Salesforce Marketing Cloud Send Classifications

NEW QUESTION # 147
Northern Trail Outfitters' security team has password policies they want enforced within Marketing Cloud.
Which policies could the Marketing Cloud admin configure in Setup7

A. Maximum Password Length, PasswordComplexity, Unique Password, Expiration Period
B. Minimum Password Length, Use Strong Passphrases, Password History, Number of Security Questions
C. Minimum Password Length, Use Strong Passphrases, Unique Password, Number of Security Questions
D. Minimum Password Length, Password Complexity, Password History, Expiration Period

Answer: D

Explanation:
Configure the business unit data retention setting to 12 months is the policy that the Marketing Cloud admin could configure in Setup. Business unit data retention setting is a setting that allows marketers to specify how long records in data extensions should be retained at the business unit level. By configuring the business unit data retention setting to 12 months, any inactive data that is older than 12 months will be automatically deleted from the data extensions in that business unit2

NEW QUESTION # 148
A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.
What should the admin use to get granular bounce data in bulk in a pre-defined format?

A. Automation Studio Query Activity
B. CSV download of bounce data in My Tracking
C. Discover Deliverability Complaint Rate Report
D. Automation Studio Tracking Extract

Answer: D

Explanation:
To get the last 30 days of Bounce data in bulk and in a pre-defined format, a Marketing Cloud admin should use B. Automation Studio Tracking Extract. This tool allows the admin to extract detailed bounce data for a specified period, providing comprehensive insight into delivery issues. The Tracking Extract can output data in a CSV format, which can be imported into other systems for further analysis or reporting.
Reference: Salesforce Help - Tracking Extracts

NEW QUESTION # 149
A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities.
Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?

A. Analyst and Marketing Cloud Viewer
B. Data Manager and Analyst
C. Content Creator and Marketing Cloud Viewer

Answer: A

Explanation:
To give the marketing analyst access to all tracking data but no send activities, the admin should apply the Analyst and Marketing Cloud Viewer default user roles. The Analyst role allows the user to view tracking data, reports, and dashboards for all channels. The Marketing Cloud Viewer role allows the user to view content, subscribers, and data extensions, but not modify or send them

NEW QUESTION # 150
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